About Us

About Us

Hails is an ethically and sustainably made luxury womenswear brand. Our goal is to redefine fashion —where style meets sustainability. 

Founded on the East Coast, Hails embodies the dynamic spirit of New York City, where fashion is a statement, and every moment is a runway.

At the heart of our brand is a commitment to ethical and sustainable practices. Handmade, our collections are crafted with care, ensuring that every stitch reflects our dedication to quality and integrity. We believe that fashion should not only make you look good but also feel good, knowing that your choices contribute to a better, more sustainable world.

Join us in redefining fashion—where style meets sustainability, and every piece tells a story of conscious luxury.

Meet Our Founder

Born on the East coast, Hailey Howell, grew up with a love for fashion and the vibrant energy of New York City. Derived from her childhood nickname ‘Hails’ and inspired by the chic elegance of NYC nightlife and the city’s ever-evolving style, Hailey dreamed of creating a brand that captured this essence—where every piece could seamlessly transition from a bustling day to an unforgettable night. With a fun, fashionable and youthful energy. 

But it wasn’t just about the look; it was about the impact. Having always been passionate about nature and conscious living, Hailey wanted to ensure that the brand reflected these values. That’s why every item in our collection is ethically and sustainably handmade. We take pride in knowing that our pieces are not only stylish but are also crafted with the utmost respect for people and the planet.

Founded on the belief that fashion should empower and inspire, our brand offers timeless, versatile designs that celebrate the modern woman in all her forms. Whether you're navigating the city streets or making a statement at an evening event, our collections are designed to accompany you on your journey—effortlessly and ethically.

This is more than just fashion; it’s a movement towards conscious luxury, where style meets sustainability, and where every choice you make is a step towards a better world. Welcome to our story. We’re honored to be a part of yours.