About Us

Brand Story

Hails is a female owned and operated ready-to-wear and lifestyle brand.

Started in 2017 selling custom pieces on online marketplaces, we officially launched in 2019. In 2021 we started designing clothing and swimwear.

Our goal is to create fashionable, sustainable and quality pieces with an inclusive size range and flattering designs. Offering sizes XXS -2XL.



We strive to do our best to make our products as sustainable as possible. From design to sampling, production and packaging, sustainability is a top priority.

Eco Friendly packaging

  • All of our packaging is made from recycled, compostable or paper materials. 
    • Cardboard boxes, recyclable mailers, tissue paper, compostable poly bags, kraft packing tape

Ethically made

  • All of our manufacturers and seamstresses have been carefully chosen in order to guarantee high-quality standards. We work closely with our manufacturers to ensure high quality workmanship, ethical working conditions, and adherents to labor policies and laws.


Photo Retouching

We do not believe in photoshopping or editing and never retouch models or clothing.